• #16 Why Narrative is the Key to Brand Recall

  • Nov 28 2021
  • Length: 40 mins
  • Podcast

#16 Why Narrative is the Key to Brand Recall

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  • Summary

  • Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor.

    Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.
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