158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer Loyalty with Nielsen Norman Group's Therese Fessenden
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158 - Beyond the Screen: The Essential Role of UX in Product Development and Customer Loyalty with Nielsen Norman Group's Therese Fessenden
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About this listen
Your host, Thomas Watkins, talks with the Senior Experience Specialist at Nielsen Norman Group, Therese Fessenden. Therese discusses the critical role of user experience in product-led growth, the limitations of AI-generated design, and the enduring value of real user research.
Therese highlights practical UX education, the importance of authentic user insights, and opportunities for podcast collaboration. She emphasizes that while AI tools can assist, foundational UX work and direct user engagement remain essential for building successful products.
Learn more about Therese's work HERE.
Connect with Therese on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
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