In our sixth episode of season two of 15 Minutes With we're talking to Praval Singh. Praval is the VP of Marketing and Customer Experience at Zoho.

His areas of expertise and interest include brand, product positioning & messaging, go-to-market strategy, demand generation, social media, content-led marketing, and media & analyst relations. Previously, he co-founded Media Redefined (a digital-media agency in India), where he led sales, business strategy, and client workshops for various brands including Samsung, Micromax, Aircel, Maruti Suzuki, and NIIT, amongst others.

Zoho is a b2b SaaS company that offers business software to over 90 million users globally. They offer applications that cover sales and marketing, finance, HR and legal to cover just a few. Trusted by brands such as Amazon, Levi, Philips, Suzuki, and Samsonite. The unique and powerful software suite transforms the way you work. Designed for businesses of all sizes. And built by a company that values your privacy. 

In this episode, we talked to Praval about the importance of customer experience to acquisition, retention and satisfaction, the difference between customer support and customer experience, how customer experience can become more of a challenge as businesses grow, and asked for practical tips for improving the customer journey.

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