15 Crumbl Stores with Shideler Bennett: The Real Scaling Playbook
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15 Crumbl Stores with Shideler Bennett: The Real Scaling Playbook
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Scaling a franchise sounds glamorous — until you're staring at three simultaneous buildouts and a contractor who just walked off with your materials.
That's where Shideler Bennett started. Today he operates 15 Crumbl stores.
In this episode, we dig into the real levers of franchise profit:
→ Labor at 25%, COGS under 25%, occupancy below 12% → Why one sold-out cookie can erase your margin → Weekly scorecards that make underperformance impossible to hide → The "hire slow, fire fast" rule that protects your sanity → Build vs. buy — and why acquisition beats ground-up once you've proven the model → The "always PE-ready" mindset: clean books, clear KPIs, documentation you can hand to a bank tomorrow
Whether you're buying your first unit or building a platform, this is the playbook.
Visit www.thefranchiseinsiders.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.