Alice Egan, the founder of SaaS Savvy, shares her journey from a linguistics background to becoming an entrepreneur in the tech industry. She discusses how her love for languages and understanding people's stories led her to a career in pre-sales. Alice emphasizes the importance of asking questions and being transparent about not knowing certain technical concepts. She saw a gap in the market for teaching non-technical professionals about technology and started creating resources and courses to fill that gap. Alice's experience in pre-sales and product marketing gave her the confidence to start SaaS Savvy and help others speak the language of tech. Alice Egan, founder of SaaS Savvy, shares her journey of starting an online course business to teach sales, pre-sales, and success professionals about software and cloud computing. She emphasizes the importance of having technical knowledge in these roles and how it can boost confidence and build relationships with customers. Alice started by creating an internal tech academy at Zendesk and then decided to build her own business. She took the time to study and become an expert in computer science and cloud computing before launching her course. She used a beta program to test the content and gather feedback, which helped her refine and focus the course. Alice also highlights the importance of personalized outreach and building a community with her customers.