145. From Blogging to HGTV: How Kelly Stone Built a High-End Interior Design Brand
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145. From Blogging to HGTV: How Kelly Stone Built a High-End Interior Design Brand
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About this listen
What if you didn't need a design degree, years of formal training, or a huge marketing budget to build a successful interior design or home staging business?
I'm joined by Kelly Stone of Kelly Stone Interiors - Las Vegas–based interior designer, HGTV star, and founder of a high-end boutique design firm. Kelly shares her journey from blogging and designing friends' homes to running a booked-out, high-end business and landing her own HGTV show — all by leaning into her personal brand, creativity, and authenticity. Whether you're an aspiring home stager, a designer at the beginning of your journey, or a 6-figure business owner looking to scale smarter (not just bigger), this conversation will expand what you believe is possible. Inside this episode, we cover: - How Kelly started her design business without going to design school - Why "if you've got it, you've got it" matters more than qualifications - The power of personal branding in winning clients and opportunities - How to grow a business using social media and referrals (no paid ads) - Building a boutique, high-end firm instead of chasing massive scale - Hiring, training, and trusting a creative team - Setting boundaries with clients and choosing projects that light you up - Why there truly is room for us all in the design and staging industry If you've been waiting for permission to start, pivot, or go all-in on your creative business - this episode is it.Follow Kelly on Instagram here, and check out her site here
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