Are your small business finances keeping you up at night? In this episode of But First, She Failed, Paola sits down with Danielle Hendon, Fractional CFO and founder of Four Corners CFO, to break down how entrepreneurs can gain financial clarity, prevent burnout, and finally start paying themselves with confidence.

Danielle explains the key differences between an accountant and a fractional CFO, and why having a CFO on your team can completely transform your business.

You’ll learn how fractional CFOs bring big business strategies to small businesses, why understanding your numbers empowers better decision-making, and the crucial steps every entrepreneur should take to prioritize profit. Whether you’re a creative business owner, a founder in growth mode, or an entrepreneur tired of financial stress, this episode will give you actionable tools to make smart money moves and build a sustainable business you love.

What You’ll Learn in This Episode:

• The difference between an accountant and a fractional CFO

• Why financial clarity prevents burnout and fuels growth

• How to pay yourself and prioritize profit

• Big business strategies that work for small business owners

• Why work-life balance and smart money habits go hand-in-hand

Connect with Danielle:

4Cornerscfo.com

Get the free Guide mentioned here: https://4cornerscfo.com/butfirstshefailed/

👯‍♀️ Join the FREE BFSF Accountability Club Call (Sept)
If you're ready to get out of your own head and into community, come connect with other like-minded women pursuing clarity and purpose. We'll share what we’re working on, where we’re stuck, and encourage one another. It’s completely FREE!

✅ Fill out the Accountability Club interest form here:
👉 Accountability Club link

📲 Instagram: @butfirstshefailed
🌐 Website: Paolasoares.com
🎙 Book a Mentorship Session: Click Here
📩 Join the Weekly Newsletter + Take the Boss Woman Profile Quiz: Sign Up
▶️ Follow on YouTube: Watch Here