140: Marketing Mayhem: Content Strategy with Jodie Brown
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140: Marketing Mayhem: Content Strategy with Jodie Brown
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About this listen
Ever feel like you're churning out content day after day, but not seeing the results you want?
You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends.
But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand.
As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable.
Think of them like two peas in a pod! Marketing might get someone's attention, but it's your branding that makes them stay. Jodie always says, "Marketing is like asking someone on a date. Branding is the reason they'll say yes." And it's SO true!
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
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Why your brand foundation is the key to creating effective content that grows your business consistently, even when algorithms change.
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The importance of repetition in your content strategy and how it directly builds your authority and visibility.
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How to simplify and systematize your content creation, leveraging multiple platforms without the overwhelm.