How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they're Chanel bags on launch day?

In this episode, I'm breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.

We'll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I'll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.

Other Links & Resources:

• Join The Social Sip – My Free Newsletter
  Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.

  The Social Re-Brew – Your Done-With-You Instagram Strategy
  Get a personalized Instagram strategy designed to help you stand out online.

  Freebie: Kickstart Your Social Media Management Business
  Grab my free guide to get started in the social media industry with confidence.

Let's Connect!
Instagram | Website

Exclusive Discounts

• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

If you loved today's episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it's the best way to support the show and helps me keep bringing you more value-packed episodes!

💛 Thank you for being part of The Tropical Social Community!

XO, Shan