136. Wes Wheless On The Four Cs Of Building Trust With A New Audience cover art

136. Wes Wheless On The Four Cs Of Building Trust With A New Audience

136. Wes Wheless On The Four Cs Of Building Trust With A New Audience

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Wes Wheless comes back on the show to talk about the 4 techniques he used to build trust with a new audience. In his case the new audience came after a business pivot, but these four techniques are equally relevant to anyone building trust with an audience in a presentation.


These 4 techniques also form one of the major frameworks he describes in his upcoming book, so listen up, we are getting a preview of the book!

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