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As a small craft NDP in the whiskey industry, you need to be creative as to what makes you stand out as a brand. One of the best ways I think to do that is transparency. Today, I talk about why I think brand transparency matters while building a whiskey brand. Other topics discussed include:
- Announcing Rhode Island distribution for McTavish Spirits!
- Making moody TikToks
- Saga Spirits Signs Distro Deal w/ Southern Glazers
- Belle Meade is Back in Nelson Family Hands
- New whiskey releases
& more!

Buy McTavish Spirits here https://mctavishspirits.com/
Buy Legacy Series 1 on Seelbachs here https://seelbachs.com/products/mctavish-spirits-legacy-series-1-for-hope-and-honor?_pos=1&_sid=4cfccd927&_ss=r

Follow McTavish Spirits on Instagram https://www.instagram.com/mctavishspirits/
Follow McTavish Spirits on Facebook https://www.facebook.com/mctavishspirits
Follow McTavish Spirits on TikTok https://www.tiktok.com/@mctavishspirits

Follow me on Instagram https://www.instagram.com/connor_whiskey/
Follow me on TikTok https://www.tiktok.com/@connor_whiskey

Subscribe on Apple Podcasts https://podcasts.apple.com/us/podcast/who-gives-a-dram/id1537247128
Subscribe on Spotify https://open.spotify.com/show/0Lvgxb1FR0xL4lHXXK9UUE?si=a2d2cc2e91394a5b
Subscribe on YouTube https://www.youtube.com/@connor_whiskey