For many of us, payer negotiations feel distant—something handled “somewhere up the chain,” far removed from the day-to-day work of helping patients. But here’s the truth: nothing shapes our practice more than the reimbursement rates and contracts negotiated on our behalf.

Reimbursement determines who we can serve, how much time we can spend with them, what services we can sustainably provide, and ultimately whether our practice can survive/thrive. And while therapists may assume this is a job for billing or leadership, every OT and PT needs a foundational understanding of how payer negotiations work.

In this one-hour webinar, we’re joined by two leaders with deep, real-world expertise:

• John Hutchinson, MBA — Co-founder of CARE Counseling (with his wife, Dr. Andrea Hutchinson), a practice acquired by UnitedHealth in 2024. John brings firsthand experience navigating growth, payer relationships, and the business realities that shape modern care.
  
  
• Chad Herzog — VP of Operations at Aroris, an organization whose mission is simple and powerful: help healthcare providers get paid what they’re worth so they can focus on what matters most—helping people and improving patients’ lives.

Together, they’ll break down what every clinician should know about payer negotiations, how reimbursement impacts clinical practice, and what therapists can do to advocate for sustainable care models.

See full course details here:
https://otpotential.com/ceu-podcast-courses/negotiating-with-payers

See all OT CEU courses here:
https://otpotential.com/ceu-podcast-courses

Support the show by using the OTPOTENTIAL Medbridge Code:
https://otpotential.com/blog/promo-code-for-medbridge

Learn about Aroris and payer contract negotiation:
https://www.arorishealth.com/contract-negotiation/

Try 2 free OT Potential courses here:
https://otpotential.com/free-ot-ceus

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