On this week’s episode of Mindset Matters I had the honor of sitting down with my friend and absolute pro, Jessica Lentz of eXp, Colorado native who turned hard seasons into repeatable excellence. Jessica grew up in Littleton (Columbine class of 2000), walked through more loss and challenges by nineteen than many see in a lifetime, and somehow found a way to raise a family, build a life and grow one of the more impressive real estate businesses in all of Denver.

At one point in her life a teenage mother both working and studying full time, Jessica earned a biology and nuclear medicine degree, moved to Seattle for a rare program, and still somehow found the energy to read her son biology textbooks at bedtime.

And when life pivoted, she pivoted. A severance check and six weeks later, she took a shot at real estate with zero expectations and a very un-Instagram start: FSBO, HUD, messy buy-sell—trial by fire from day one. What followed is the part I want every agent and entrepreneur to hear: Jessica built a durable business on three FOCUSED hours a day. No frantic “always on,” no “I meditate about my ice bath” monologue - just clear boundaries, fast communication, and a bias for service over spectacle.

Not to say she didn’t work outside those hours, but those three hours have become the foundation on which everything in her business has been built.

Jessica has a clear understanding of what she wants and what her expectations are. From playing offense with clients (set expectations so emotions don’t run the show), to refusing to tie your identity to a paycheck, to why doing one deal a month is a legitimate business that doesn’t require you to sell your soul.

We also get into the good stuff: raising great kids (shoutout to Collin taking his real estate exam the day before Thanksgiving to match mom’s milestone, and Hayden patrolling center field), leaving railroad life for a healthier family rhythm, travel, concerts, sunshine, and yes - logging miles on a treadmill to the Eras Tour.

Jessica’s story is proof that consistency beats chaos, boundaries beat burnout, and a servant’s heart beats slick tactics - every time.

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jimmy@everettslending.com
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