I am joined by Emma Flockhart (@emma_eventing_fendi_) to talk all things social media in the horse world! We talk about how Emma accidentally grew her social media following during the pandemic following a serious riding accident and how it led to her being sponsored by some of the biggest brands in the horse industry.

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www.equk.org is an education marketing platform which helps providers of equestrian qualifications advertise to a diverse audience in the UK and globally whilst reinvesting this into initiatives which supports access to equestrianism in groups currently under-represented within the sector. It does real, practical hands on work directing learners to the best course for them, supporting current staff to take the next steps in their career, and helps employers attract and retain employees.

EQUK provides an impartial support service either online or through delivery of in person workshops to support equestrian learners to find their future path or new ways to use their equestrian skills.

In this episode, I discuss the space that EQUK occupies online, the benefits to equine providers (everyone offering equestrian courses that were in Clearing this year, I am looking at you!), and more importantly, why and how EQUK fits into wider conversations around social licensing and accessibility within the sector in the current climate.

You can connect with EQUK on Facebook, Twitter, Instagram and Threads:

Facebook - https://www.facebook.com/equkcic.org

Instagram, Threads and Twitter - @equk__

If you represent a university, college or independent education provider, and are interested in listing on EQUK, please sign up here to receive our starter pack.

If you are interested in the work of EQUK and want to learn more about our support opportunities or getting involved, please click here to sign up to our mailing list.

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Please share this podcast with your horsey friends as well as anyone you know who works in a university or college offering equestrian qualifications.