#12 - 2024 Shiraz, Yellow Tail with Simon Lawson
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#12 - 2024 Shiraz, Yellow Tail with Simon Lawson
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About this listen
Yellow Tail is a brand needing no introduction. We had the chance to speak to Simon Lawson, managing director of Casella Europe about how one of the world's largest wine brands is managed. We discussed managing customer relationships for a brand that is a household name. We wanted to learn about lessons from emerging markets and where opportunities lie for wine outside of the mature markets. Simon also took up the mantle to answer our question about existential threats to wine and his answers are both motivating as well as shrewd.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.