#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)
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#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)
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About this listen
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.
In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.
Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).
We connect CPC, RPC, and ACOS directly back to sales movement.
See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.
You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.
Perfect for sellers and managers serious about scaling Amazon Ads profitably.
Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.