#115: How can CMOs join the B2B Marketing revolution? Ft . Emma Clayton, Founder of Marketing Revolution
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#115: How can CMOs join the B2B Marketing revolution? Ft . Emma Clayton, Founder of Marketing Revolution
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About this listen
In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change.
Connect with the hosts:
Mary Keough
Aaron Weekes
James Boeckmann
Connect with the guest:
Emma Clayton
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