Let’s be real: are you creating content everywhere but connecting with no one?

Posting daily, showing up on multiple platforms, but your audience isn't growing. Your email list is stagnant. And the profit you thought would follow? It's not there.

Here's the hard truth: you might be building your entire business on borrowed land.

That's exactly what happened to today's guest, Jenny Melrose. She had 660,000 followers on Google+. Then one day, the platform shut down and she lost every single one of them. That painful lesson completely transformed how she builds audiences—and it's why she's here to share what actually works.

Jenny is a former reading specialist turned marketing strategist, author of Influencer Entrepreneurs, and host of the Influencer Entrepreneurs podcast. She's been building online businesses since 2009 and has weathered every major shift in the digital landscape.

In this conversation, we dive into her PACK framework for standing out authentically, why your personal brand is your greatest defense against AI, how to create one piece of content and repurpose it into multiple formats, and why your email list is the only audience you truly own.

If you've ever felt invisible online despite showing up everywhere, or wondered how to use AI without sounding generic, this episode will change how you build your business.

Get ready for systems, strategy, and the wake-up call you need about where you're investing your energy online.

What You'll Learn:

• The PACK framework: Positioning, Authenticity, Confidence, and Kindness (and why each matters more than ever)
• How to find your unique positioning by looking at your real life experiences and the problems people already come to you for
• Why complete flexibility in your business will actually drive you insane (and what to do instead)
• The content creation system that starts with keyword research and ends with SEO-optimized blog posts, podcast episodes, and YouTube videos
• How to use AI effectively: as a brainstorming assistant, outline creator, and editor, without losing your unique voice
• How to stop comparing yourself to that 35-year-old making millions (and be kind to yourself instead)

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