In this episode we’re tackling the tough topic of how to react when there’s a war on.  Or a pandemic, or a social movement and you find yourself stuck in the “damned if I do, damned if I don’t” conundrum of whether to address it on your social media platforms.  We have some great tools for you no matter what kind of approach you end up taking with this question.

Salon Article about influencers and the war in Ukraine: https://www.salon.com/2022/03/21/narcissism-tragedy-celebrities-ukraine/?utm_source=facebook&utm_medium=news_tab 

Kate Kennedy’s article in the Washington Post about influencers and the pandemic: https://www.washingtonpost.com/technology/2020/06/12/influencers-social-media-pandemic/ 

Open Influence’s article about influencers and the BLM movement: https://openinfluence.com/stand-for-something-the-role-of-influencer-marketing-in-blm-movement/ 

Purba Ray’s article about influencers and the war in Ukraine: https://www.arre.co.in/social-commentary/russia-ukraine-conflict-influencers-trend-content-war-world-war-international/ 

About David Beckham’s account takeover by a Ukrainian doctor: https://www.insider.com/david-beckham-hands-over-his-social-accounts-to-ukrainian-doctor-2022-3 

Excellent Finding Alexx article about posting during a crisis: https://findingalexx.com/influencers-posting-about-global-crisis/ 

Harper’s Bazaar article on influencers and the BLM movement: https://www.harpersbazaar.com/uk/culture/a32905510/what-role-can-and-should-influencers-play-in-the-blm-movement/