The early days of e-commerce were chaotic. No Shopify, no Klaviyo, no attribution dashboards. In this conversation, Jennifer turns the tables and interviews Mark about the path that began with a phone call from a man selling hammocks in Washington and eventually led to Hayneedle’s sale for hundreds of millions. Their story was built inside a Barnes & Noble, fueled by instinct, trial-and-error, and a long list of decisions that shaped modern online retail.

Mark shares what it felt like to scale from a single product site to more than 300 niche stores, how customer curiosity became the catalyst for entire categories, and the moments where listening to his gut would have saved millions.

If you’re building, scaling, or thinking about your next chapter, this conversation offers the kind of clarity only lived experience can give.

Connect with us:

• Jennifer DiMotta on LinkedIn
• Mark Hasebroock on LinkedIn

About Dundee Growth Partners

Dundee Growth Partners provides E-commerce leaders with the strategy, systems, and tools they need to face growth challenges and scale with confidence. With deep industry experience and AI-powered platforms, we help leadership teams scale in a sustainable way. Interested in learning more? Click the link below to get started.

• Visit the Dundee Growth Partners website