11: The Neuroscience Secret to Boosting Viewer Engagement
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11: The Neuroscience Secret to Boosting Viewer Engagement
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About this listen
In this episode, Kai and Sarai dive into the insights of the report 'Why We Watch 2.0,' which uncovers how the diversification of content has transformed viewer perceptions of quality and value.
The hosts explore the rising importance of emotional connections in defining content quality, highlighting how authenticity and relevance are now key to viewer engagement.
They also break down the fascinating findings from a neuroimaging study, showing how authentic content activates the brain, leading to higher retention and influencing future behavior.
Tune in to discover how curating personal content experiences not only boosts viewer satisfaction but also makes audiences more open to advertisements.
Why We Watch 2.0 Report: https://www.thinkwithgoogle.com/_qs/documents/18463/ES_Why_We_Watch_2.0_-_2024_Digital_Report.pdf
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