11. Findability at IKEA
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
11. Findability at IKEA
-
Narrated by:
-
By:
About this listen
In this episode, we talk to Albert Bertilsson, Engineer and previous Product Owner, at IKEA.
The topic of this episode is Findability at IKEA. Albert explains what it means and how you need to use different strategies and ways to work with your merchandising.
We discuss how important it is to help customers find exactly what they are looking for, with help from visual search, photographs, and similar items.
Albert talks about his experiences and views of merchandising and searchandising and he also explains what ranking and precision are.
Don’t forget to follow our LinkedIn page to stay up to date with podcast-related matters. If you would like to participate in discussions, or recommend topics or guests, join our Facebook group.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.