109 | Create a Multi-Million Dollar Exit using The 5-Pillar System with Justin Goodbread cover art

109 | Create a Multi-Million Dollar Exit using The 5-Pillar System with Justin Goodbread

109 | Create a Multi-Million Dollar Exit using The 5-Pillar System with Justin Goodbread

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 What if the business you’ve spent years building is worth far less than you think and what if fixing that starts long before you ever plan to sell? In this episode of the Vital Wealth Podcast, host Patrick Lonergan sits down with serial entrepreneur and exit expert Justin Goodbread, who has started, scaled, and sold seven companies with 7-, 8-, and 9-figure valuations. Together, they unpack why most business owners unknowingly sabotage their future exit, how to build a company that runs without the owner, and the exact framework that transforms a stressful, owner-dependent business into a scalable, transferable, and highly valuable asset. Patrick and Justin walk listeners through the “Deca Millionaire Way,” a five-pillar system rooted in clarity, measurement, thoughtful execution, and long-term freedom. Whether you’re years away from selling or simply want to build a business that gives you more time, more profitability, and more life, this conversation reveals what truly drives enterprise value and why only 4% of sellers walk away satisfied. For any entrepreneur who wants to maximize the payoff of their life’s work, this episode is a must-listen. Key Takeaways: Why most entrepreneurs dramatically underestimate what it takes to create a valuable, sellable businessThe five F’s every owner must align before scaling or exitingThe eight core business areas that drive valuation (and the 256 underlying metrics)How to get yourself out of the “center of the merry-go-round” so the business can run without youThe 90-day execution framework that builds momentum and eliminates overwhelmWhy exit planning must begin 5–10 years before sellingThe real definition of entrepreneurial freedom and why it requires becoming a Deca Millionaire Learn More About Justin: Official Website: https://www.justingoodbread.com/ Podcast: Deca Millionaire Decoded Episode Resources: Main Street Millionaire by Cody SanchezAtomic Habits by James ClearTraction by Gino WickmanScaling Up by Vern Harnish Resources: Visit www.vitalstrategies.com to download FREE resources Listen to the podcast on your favorite app: https://link.chtbl.com/vitalstrategies Follow on Instagram at https://www.instagram.com/vital.strategies Follow on Facebook at https://www.facebook.com/VitalStrategiesPodcast Follow on LinkedIn at https://www.linkedin.com/in/patricklonergan/ Credits: Sponsored by Vital Wealth Music by Cephas Art work by Two Tone Creative Audio, video, research and copywriting by Victoria O'Brien
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