In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

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