What do period-proof underwear, bidet attachments, and "mycodigestible" diapers have in common? They’re all industry-shaking, taboo-busting innovations brought to life by creator, founder and global change-maker Miki Agrawal — and they’re solving very real, very “unsexy” problems, that also just happen to help heal the planet.

In the first installment of our two-part conversation, Miki shares how 9/11 shaped her career pivot from investment banking and pro soccer to becoming a creative force behind brands like THINX, TUSHY, WILD, and HIRO Diapers. We unpack her bold creative process, her pragmatic approach to disruption, and how she's built impact into the DNA of every company she launches.

We also dive into:

• How to use humor, art, and shock value in marketing
• The story behind the now-iconic THINX subway campaign
• What it really takes to challenge legacy industries
• Why bold collaboration beats solo hustle
• How solopreneurs can build mission-driven business models — with or without physical products

Whether you're scaling your dream or just getting started, this episode is a masterclass in turning purpose into action — even in the messiest, most uncomfortable corners of entrepreneurship.

🔔 Don’t miss Part 2 — dropping soon!

WHERE TO FIND MIKI:

Miki Agrawal's website

TUSHY (suprise someone you love with a bidet!)

HIRO Diapers

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.

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