102. Lessons from Alchemy
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102. Lessons from Alchemy
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In this episode, James Kendall and Ian Storey share their weekly market updates and what they are seeing on the ground. They break down current sales performance, shifting market sentiment, and how pricing strategy needs to match reality if you want traction from buyers. A big focus is placed on direct mail and why quality matters more than volume, as well as how premium marketing influences perception, enquiry levels, and ultimately fees. The conversation also touches on mortgage rate sentiment, buyer behaviour, and why modern estate agents need to think like media businesses to stay relevant and win the right instructions.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.