The new rules for creating content that actually builds your personal brand. Content and Brand Expert Caleb Ralston and I discuess leveraging platforms like YouTube, Instagram, and LinkedIn + how to align your goals with your content, and hear why picking a primary platform is key to avoiding burnout. Caleb also shares his proven framework for a powerful personal brand; optimizing content for conversions, and the importance of building trust with your audience. Plus, we explore how to stand out in a saturated market with contrarian beliefs, innovative delivery, and unique "wrapping paper."

Caleb is the expert who’s helped build some of the most powerful personal brands like Gary Vaynerchuk (Gary Vee) and Alex Hormozi.

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CHAPTERS:

00:00 - Intro

01:17 - Desired Outcome Strategies

05:49 - Single vs Multi-Platform Focus

11:35 - Principles vs Tactics in Branding

13:09 - Views vs Revenue Explained

14:32 - Defining Your Brand Values

18:50 - Unique Brand Differentiators

23:23 - Creating Comfort for Your Audience

31:25 - Understanding View Quality

34:00 - Content for Awareness vs Audience Engagement

40:20 - Converting Viewers into Clients

43:40 - Effectiveness of Case Study Videos

45:25 - Strategic Placement of CTAs

49:52 - Crafting an Effective Lead Magnet

55:18 - Offering Value for Free

57:12 - Entering Brenden's World

59:05 - Questions for Caleb

1:00:16 - Common Personal Branding Mistakes

1:02:12 - Gary Vee's Audience-First Approach

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