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10: Engage Your Stakeholders

10: Engage Your Stakeholders

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Engaging stakeholders is crucial, but difficult.
Involving stakeholders too much or too early means they might expect to make decisions for you. But, if you leave it too late they may feel they have had no influence on the project and reject your work, no matter how good it is.
The balance is in including them enough, so that when your project is a success, they feel they’ve played a part in it.
Pam Hamilton discusses with Clare Thompson (K7 Media) and Monica Juanas (Brand Leadership Group) about the challenges in keeping stakeholders updated and on-board with your team’s work.
The guests draw on their experience on how to balance just the right amount of stakeholder engagement to give your stakeholders regular, useful and constructive updates that don’t hold your teamwork back. Enjoy case studies, stories and advice in this informal discussion to help you supercharge your team.
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