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#1: The identity crisis

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About this listen

Welcome to the very first episode of THE PROCUREMENT SIGNAL And we’re starting strong — with a topic every procurement professional has felt but few openly talk about: Procurement’s Identity Crisis.

Ask ten people in your organization what procurement does, and you’ll get twelve different answers… most of them unflattering. We’re labelled the admin team, the PO police, the cost‑cutters, the paper‑pushers — the people who “slow things down.”

But here’s the truth: procurement doesn’t have a capability problem. It has a perception problem.

In this episode, we unpack where that perception comes from, how it limits the value procurement can deliver, and what modern teams can do to rewrite the narrative and reclaim their strategic identity.

Let’s dive in.

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