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In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety.

Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful teams, especially in remote environments.

Whether you’re managing a team or just part of one, this is your blueprint for building stronger human connections in the age of tech.

An Optidge "Office Hours" Episode:

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Sarah, HR strategist and former clinical hypnotherapist, emphasizes the importance of trust, clear communication, and intentional leadership to foster team success, especially in remote work settings.
• She shares why even the smartest AI and most sophisticated tools can’t replace empathy, feedback, conflict resolutions, or human trust in teams.
• In her opinion, effective remote leadership requires proactive management, empathy, and regular check-ins to ensure understanding, engagement, and a strong team culture.
• She advocates for structured team onboarding, safe communication practices, and maintaining rhythm through consistent touchpoints to build trust and clarity.
• Sarah sheds light on Optidge core values in action, sharing how Optidge executes on mentorship, communication, and excellence.

Episode Links:

• Sarah Cuesta-Dawson on LinkedIn
• Thrivetastic Business Services

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
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