Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.

In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.

Here’s what we cover:

• The 5 key filters I use to assess brand opportunities
• Why I turned down a five-figure offer (and what happened next)
• Red flags to watch for — especially as a regulated HCP
• How to protect your time, boundaries, and values
• What to say when you're not sure how to say “no”

PS — The best brand opportunities often come through your social media content. And if showing up online feels a bit like your winging it or it's overwhelming, or simply “not working”... then you might be interested in learning about my brand new course — Social Media Made Simple.

You don’t need to become a full time content creator or dance on TikTok to grow your business. You just need a plan that works for you. 📲 Join the waitlist now to be first in line to a massively discounted beta spot when doors open

This is an updated and re-shared version of Episode 46 to bring new clarity and value to an important business decision-making moment.

Resources & Links

• DoH Nutrition and health claims: guidance to compliance with Regulation (EC) 1924/2006
  https://www.gov.uk/government/publications/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-1924-2006-on-nutrition-and-health-claims-made-on-foods/nutrition-and-health-claims-guidance-to-compliance-with-regulation-ec-19242006
• Approved Health & Nutrition claims:
  https://www.gov.uk/government/publications/great-britain-nutrition-and-health-claims-nhc-register
• The

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