What is strategic realignment, and how should we think about its practical implementation?

In the sixth episode of The Fit for Business Podcast, Professor Jonathan Trevor is joined by Philippe Clarinval, an accomplished hospitality expert, executive adviser, and trainer, renowned for his transformational leadership in the luxury industry. Philippe boasts a proven track record of realigning and revitalising some of the world's most prestigious hotels, including the Grand Hotel Les Trois Rois in Basel, the Carlton Hotel in St. Moritz, and the iconic Omnia Mountain Lodge in Zermatt.

Jonathan first lays out a compelling “3Ps framework” (Principles, Policies, Practice) to help leaders better consider the practical application of strategic alignment in their own organisations, before delving into what the most up-to-date research reveals about the current state of alignment on the front line of business. Following this, Philippe shares his unique perspective on strategic realignment as an experienced practitioner "at the coalface", explaining how it can, and should, become a powerful lens through which all business operations are viewed.

Jonathan and Philippe then explore some of the key implications of misalignment before offering their top recommendations for leaders aiming to better align their organisations.

The podcast underscores that achieving strategic alignment is a significant challenge, yet it is absolutely crucial for organisational success and resilience in today's complex business landscape. It's presented as a continuous quest for coherence that demands intentionality, courageous leadership, and a deep understanding of an organisation's core purpose, effectively translated from high-level principles to daily practice.

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