In this episode of the Compassionate Revolution podcast, Alaina Viau and Karen Choi explore the multifaceted nature of marketing, emphasizing that it goes beyond simply disseminating a message. Karen Choi is a performing arts marketer who also coaches musicians and creatives to lead with authenticity.

They highlight the significance of actively listening and responding to the needs and desires of the community, as well as the artists and leadership within the organization.

Timestamps:

[00:02:07] Trying something new in podcasting.
[00:05:11] Benefits of cold plunging.
[00:09:24] The purpose of music.
[00:13:39] Cold water horse trough experience.
[00:18:23] Hiring practices and generational differences.
[00:23:30] Egocentric vs. customer-centric marketing.
[00:28:15] Elitism in theater experience.
[00:30:04] Influence of older generations.
[00:33:20] The product as entertainment.
[00:39:32] Diversity and creating new art.
[00:43:03] Expanding the idea of diversity.
[00:47:19] Marketing new opera.
[00:51:17] Marketing and art integration.
[00:55:13] Embracing our dark humanity.
[01:00:37] Long-term relationship with audience.
[01:04:45] Embracing change and growth.
[01:07:11] Spilling the tea.

Links:

Connect with Karen Choi
https://www.karenchoi.co/
https://www.instagram.com/karenchoi.co/

Connect with Alaina Viau
https://www.alainaviau.com/
https://www.instagram.com/alainaviau/

Connect with Loose Tea Music Theatre
https://looseteamusictheatre.com/
https://www.instagram.com/looseteatheatre/