Samir Chaudry is the co-founder and co-host of Colin and Samir - one of the most influential shows in the creator economy, watched by millions of creators learning how to grow, evolve, and last online.

This conversation marks the 50th episode of the Decoding Wisdom podcast - and there was no better guest to explore what it truly takes to build something that lasts.

In this episode, Samir breaks down why most creators don’t fail because of talent or discipline - they fail because they build an identity that can’t survive change.

We discuss what it really means to stay consistent when nobody’s watching, when numbers stop motivating you, and when the internet demands a version of you that isn’t sustainable.

In this conversation, we explore:

• Why persistence only works if you genuinely love the process
• The dangerous trap of chasing views instead of purpose
• Samir’s concept of Relative Zero - and why success can start to feel like failure
• Why identity comes in seasons (and why resisting change leads to burnout)
• The difference between authenticity and sustainability
• How creators redefine “failure” as they grow
• Why building a small team protects creativity
• The difference between being a creator and running a media company
• How Samir would start a podcast from scratch in 2026
• Why short-form content is the fastest way to find your voice

Samir also shares why creators who scale too fast often burn out - and how longevity is often a result of restraint, not speed.

If you’re a creator, podcaster, or entrepreneur struggling to stay consistent when progress feels invisible - this episode will fundamentally change how you think about growth, identity, and success.

Get in touch in the comments below or head to...

Instagram: ⁠@sachthepodcaster

Twitter: ⁠@sachin_jha23⁠

Email: ⁠sachin@decodingwisdom.com

*Disclaimer: The views, opinions, and thoughts expressed in this podcast are my own and do not represent those of any employer, organization or affiliate. I am not a licensed expert, and all discussions are based on personal experiences, insights, and publicly available information. This content is for informational and entertainment purposes only and should not be taken as professional advice. Always do your own research and seek guidance from qualified professionals where necessary. Listener discretion is advised.