What if your business could start seeing results tomorrow—and your toddler could learn the word “no” at the same time?

In this episode of Raising Kids & Running a Business, Kate chats with Lauren Downey, a digital advertising strategist and mom to a very opinionated toddler. From a French major teaching abroad to a full-time ad pro managing high-performing campaigns across Google, Meta, LinkedIn, and Reddit, Lauren shares how she pivoted her way into entrepreneurship.

They dive into the difference between long-term SEO vs. paid ads, the surprising impact of ChatGPT on lead generation, and how staying curious (and calm) powers both parenting and performance marketing.

If you’ve ever wondered how anyone manages PPC campaigns with a toddler in tow, this episode is for you.

Highlights

• From French to Funnels: Lauren’s journey from teaching in France to building a business in digital advertising.
• SEO vs. Paid Ads: Why paid ads offer faster results—and why Lauren prefers their pace over long SEO plays.
• The ChatGPT Effect: How AI is disrupting search behavior and emerging as a powerful traffic driver.
• Data-Driven Motherhood: How Lauren applies her analytical, problem-solving brain to both marketing and parenting.
• Marketing + Motherhood: The practical ways Lauren balances high-performing ad campaigns with life as a toddler mom.

Connect with Lauren Downey online:

• Website
• LinkedIn

Connect with Kate Christy:

• Website
• Website (Podcast)
• Instagram (Podcast)
• Instagram