• 037. Expertise is Not Enough w/ Jeff Bartsch

  • Feb 15 2023
  • Length: 14 mins
  • Podcast

037. Expertise is Not Enough w/ Jeff Bartsch

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  • Summary

  • Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. 

    First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. 

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    💡 RESOURCES

    Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult

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    📝 SHOW NOTES

    00:00  The danger of expertise

    00:52  The Master Story Framework and Experts

    02:48  Mistakes experts make in building a business

    04:20  An expert is not always an entrepreneur

    05:33  Jeff's early mistakes as an expert building a business

    07:51  Expertise is not a business growth solution

    09:44  Expertise is not enough to build a successful business

    10:52  The first step to getting clients as an expert

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    FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

    💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!


    Get your free worksheet right now at https://www.storygreenlight.com/powerstory.
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