030 - The Brand SERP Guy, Jason Barnard
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030 - The Brand SERP Guy, Jason Barnard
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About this listen
In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.
In a conversation that covered a myriad of topics, the main talking points include:
- Importance of Managing Brand SERPs
- The Role of Google's Knowledge Graph
- Modern SEO and Entity Management
- The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
- The KaliCube Process (Understandability, Credibility, Deliverability)
- Knowledge Panels as a KPI
- Influence of AI on Branding and SEO
- Maintaining Consistency Across Digital Footprints
- Schema Markup and Implicit Semantics
- The Value of Building Authority
- Actionable Steps for Individuals and Agencies
Connect with Jason
- Jason's Book: "The Fundamentals of Brand SERPs for Business" is available on Amazon
- Jason's Website: https://jasonbarnard.com/
- Jason's Guides: As mentioned on the show, Jason has some extensive guides for managing your own Branded SERPs. – grab your copy here!
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