James Peck was born in Oak Park Illinois and spent the first 30 years of his life in Elmhurst, Illinois. He then moved to beautiful Lake Geneva, Wisconsin and has been there for the last 35 years. 

Jim has been in the auto dealership business since he was 16 years old. Thirty-five years ago, Jim bought a very small struggling Ford dealership in Clinton, Wisconsin, turned it around, and has been building that business since.

In this episode, we chat about:

• How he got his start in the auto business as a teenager
• The impact seeing his family dealership being repossessed at a young age had on him
• How he was able to help his family get back into the auto dealership business just eight years later
• His method for ensuring his dealership will survive downturns in the market
• His strategy for growing his business and sales revenue
• How he’s managed to set things up so that he has more free time than the average dealership owner or manager
• His thoughts on the future of the auto dealership industry
• His advice for the next generation who want to get into the car dealership business

To learn more about the resources mentioned in this episode, visit the show notes.

Heard something on one of the shows and want to discuss it further or just looking for some ideas on how to grow your dealership?

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