019: Profit Is a Decision: Financial Power for Women Entrepreneurs with Carrie Cook cover art

019: Profit Is a Decision: Financial Power for Women Entrepreneurs with Carrie Cook

019: Profit Is a Decision: Financial Power for Women Entrepreneurs with Carrie Cook

Listen for free

View show details

About this listen

 Are you quietly deciding not to make money? In this powerful episode of the Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael sit down with financial strategist and Souveraine Wealth founder Carrie Cook to explore what it truly means for women to step into financial power.Carrie shares how the collapse of a once-thriving business became the catalyst for her financial awakening, and why passion and grit alone do not build sustainable wealth.This conversation moves beyond budgeting and into identity, pricing, profit, leadership, and legacy.Why profit is a decision, not an accidentWhat financial power actually feels like in a woman’s bodyThe hidden cost of commingling personal and business financesWhy so many women undercharge and overgive in service-based businessesHow childhood money stories and secrecy shape our financial behaviorsThe tension between “money is energy” and sound financial strategyHow to price based on value, expertise, and emotional labor rather than guiltWhat legacy truly means and why it starts now, not laterNotable Quotes:Carrie speaks candidly about the emotional side of money, the late-night calls, the tears, the shame, and the rebuilding while helping women create real systems, structure, and sustainable profit.If you’ve ever said, “I’ll just take what’s left,” felt uncomfortable raising your prices, or quietly questioned your financial authority, this episode is for you.“Profit is a decision. Profit is a formula.” — Carrie Cook“Passion is not business. Business is business.” — Carrie Cook“So many women say, ‘I don’t pay myself. I take what’s left.’ That’s a decision not to make money.” — Carrie Cook“We base our prices on what we believe clients can afford, not the value we provide.” — Tracie Munce“Legacy isn’t just what you leave your children. It’s what you’re building in your community right now.” — Carrie Cook“I had passion and grit, but I didn’t understand money — and passion doesn’t pay the bills.” — Carrie CookMentions & ReferencesSouveraine Wealth — Carrie’s financial strategy firm for women business owners https://souverainewealth.com/Own It Conference in Las Vegas — Carrie speaking on financial metamorphosisBook Mentioned: Jesus Christ as the CEOMore about Carrie: Carrie is a financial strategist, entrepreneur, and community builder dedicated to helping women business owners make confident, empowered decisions with their money. As the founder of Revive Financials and related ventures, she blends bookkeeping, profit strategy, and CFO-level insight with a deep understanding of money mindset and leadership.Call to Action:If this episode sparked a new idea, gave you a fresh perspective, or made you feel seen, share it with a friend or fellow powerhouse woman. Subscribe to the Power Lunch Podcast so you never miss an episode, and remember: keep showing up, keep rising, and there’s no ceiling you can’t break through!Connect with us:⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link Tree⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠Don’t forget to subscribe so you never miss an episode, and share this podcast with someone who could use a little midday inspiration!
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.