018: Discipline and Desire: Your Book-Writing Fuel
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018: Discipline and Desire: Your Book-Writing Fuel
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In this episode of The Book In You podcast, Jared Cagle interviews author and leadership expert Jenni Catron about her new book, Culture Matters. Jenni shares her journey as a writer, from penning her first "manuscript" in third grade to becoming a four-time published author. She emphasizes the importance of passion, problem-solving, and persistence in the writing process. Jenni also discusses the challenges of making time to write amidst a busy leadership career and offers practical advice on establishing a disciplined writing routine. The conversation delves into the business impact of writing a book, with Jenni explaining how Culture Matters has already opened doors to new speaking engagements and client leads. Jared and Jenni explore the creative decision to weave a fictional client story throughout the book, as well as the inclusion of actionable frameworks and resources. This episode is a goldmine of insights for aspiring authors looking to turn their expertise into a book that can transform their business and leave a lasting impact on readers.