• 01: Marketing is Storytelling | Kevin Cottrell

  • Apr 30 2024
  • Length: 20 mins
  • Podcast
01: Marketing is Storytelling | Kevin Cottrell cover art

01: Marketing is Storytelling | Kevin Cottrell

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  • Summary

  • In the show’s debut, we sit down with Kevin Cottrell to speak about the art of storytelling in sports marketing. Kevin shares his journey of working at NBA TV, Thursday Night Football, and the process of writing his book “Ball Don’t Lie”. Tune in for expert advice from somebody well respected in the field.



    Featured in this episode

    • Ball Don’t Lie - https://www.amazon.com/Ball-Dont-Lie-Kevin-Cottrell/dp/172835157X
    • Kevin's Twitter - https://x.com/KCJ_Swish/status/1257701756424855554
    • Wemby Nike Launch - https://x.com/nikebasketball/status/1777405428470587649
    • Harden Vol 8 Design - https://www.youtube.com/watch?v=vtSJ5jO1KX4
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Marketing Economics Basketball
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