01: Marketing is Storytelling | Kevin Cottrell
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01: Marketing is Storytelling | Kevin Cottrell
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About this listen
In the show’s debut, we sit down with Kevin Cottrell to speak about the art of storytelling in sports marketing. Kevin shares his journey of working at NBA TV, Thursday Night Football, and the process of writing his book “Ball Don’t Lie”. Tune in for expert advice from somebody well respected in the field.
Featured in this episode
- Ball Don’t Lie - https://www.amazon.com/Ball-Dont-Lie-Kevin-Cottrell/dp/172835157X
- Kevin's Twitter - https://x.com/KCJ_Swish/status/1257701756424855554
- Wemby Nike Launch - https://x.com/nikebasketball/status/1777405428470587649
- Harden Vol 8 Design - https://www.youtube.com/watch?v=vtSJ5jO1KX4
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