There is one thing that I believe can truly be a make or break, and I recommend it to every single one of my clients. Folks, you have to have a website for your podcast. Whether you are using your podcast to promote your existing company or to help you build a new brand — a website is the key to success. 

You may already have a website for the company or brand you’re growing, and that’s perfectly fine. You can create a podcast tab within that website and reap the same benefits. And you should! But if you don’t have an existing website, then your show needs its own site. Either way, consider this site your listener’s one-stop shop and a place that you shouldn’t wait for a huge following to create but rather as leverage to help you create that larger listenership.

So why a podcast website over all the other ready-to-go options that I could use for sharing content? Because as you will hear me say many times, podcasts are, unfortunately, hard to discover. The directories used to distribute podcasts, like Apple and Spotify, are not good at helping new listeners find shows, especially indie shows.

There are a number of platforms that are good at helping people find the content they are looking for. You’ve probably heard me talk about them before — they are Pinterest, YouTube, and of course, Google — and in order to be discovered by Google, you need a website. It’s that simple. So how do you create a website that Google likes and shows to prospective listeners in search of a new show? I’ve got all the tips.

Topics Covered:

• How a website can help increase your discoverability
• Where to go when building a website from scratch
• The trick to organizing your website to maximize search engine optimization
• Why every episode should have a transcript
• Work with our vetting website design agency, Tart, to get the perfect podcast website created for you by an expert

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Free Three-Day Workshop: The Minimalist Podcast Marketing Method

Resources Mentioned:

• Website design intake form with Isabella from Tart
• Squarespace - our favorite website builder
• Ubersuggest for finding Keywords
• Our favorite transcription tools including Otter.ai and Descript
• FREE DOWNLOAD: Guide to Podcast Growth & Monetization

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• Digital Community

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