• 008: Branding the Author- Beyond the Haircut

  • Oct 20 2020
  • Length: 8 mins
  • Podcast

008: Branding the Author- Beyond the Haircut cover art

008: Branding the Author- Beyond the Haircut

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  • Summary

  • “To truly be seen as the expert, think about the brand beyond the haircut…  It’s not what suits you wear; it’s not how you do your hair. It’s how you build the title & the subtitle and the way you launch your book.” -Michael D. Butler

     

    First-time author? That’s the exact reason you need to start thinking about your brand! You are already an expert in your field. The only thing left to do is let the world know you exist. Michael teaches how to turn your book into a lead magnet and establish your authority as a professional and credible resource. You’re meant to go global! Tune in for more practical advice and useful resources. 



    Highlights:

    01:34 Be the Expert that You Are

    03:24 The Best Way to Brand Your Book

    05:08 Your Book is a Lead Magnet 
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