007 – ROI, How much money should we be spending? cover art

007 – ROI, How much money should we be spending?

007 – ROI, How much money should we be spending?

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Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marketing budgets and gives listeners tips on how they can anticipate a more realistic marketing budget for themselves.

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