Brock Dubbels specializes in driving innovation, leadership, and research spanning various sectors. With a passion for building winning teams, reducing effort while increasing impact, and maintaining a strong focus on customer value, he has had the privilege of working with some of the most prominent organizations and institutions.
His approach is grounded in a lean design research practice that transforms business cases into actionable insights. He specializes in omnichannel products and services, including FinTech and and MedTech, educational games, and online-to-offline experiences.
As a seasoned professional with a diverse skill set, He brings expertise in:

• Business modeling
• User experience (UX)
• Strategic thinking and acting
• Quantitative and qualitative research
• Field research
• Communication
• Rapid prototyping
• Design thinking
• Virtual and augmented reality
• Machine learning and artificial intelligence

His journey includes two published books on video game research, motivation, and learning, alongside collaborations with industry giants like Amazon, Equinix, and Nielsen, among others.

With honors such as being a Fulbright Fellow, a scholar supported by the National Science Foundation and the National Institutes of Health, and a recipient of the Orion Innovation Award, he has consistently pushed the boundaries of knowledge.

As the Editor In Chief Emeritus of the International Journal of Games and Computer-Mediated Simulations, he has contributed significantly to the field of games and simulations.

His commitment to research and innovation extends beyond the corporate world, as he has made valuable contributions as an Adjunct Professor, Game Developer, and a Public School Teacher in the field of education, focusing on serious games and virtual reality.

He is here to share his insights, experiences, and passion for innovation and leadership. Join hil in exploring the boundless possibilities of driving change and creating a brighter future.

In this interview shares his experience and thoughts about games and how they can support the learning process and innovation.