004 | consumer-ish
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004 | consumer-ish
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About this listen
We don't know about you, but our wallets are screaming after the Black Friday sales that just passed. Please tell us we're not alone LOL. What is it about these "sales" and their marketing tactics that engrains feelings of FOMO into our hearts?
The consumer culture has evolved a shit-ton recently, especially with the growth of e-commerce, which has become a 3.55 TRILLION, yes, TRILLION dollar industry worldwide. We see it as we're scrolling through IG (give us the 'likes' tab back on the bottom right pls), or when you mention a new pair of Nikes and are bombarded with ads for the Air Max 270's for the next week — marketing is everywhere.
This week, we dig a little deeper on how consumer behavior has impacted us, the psychology of consumerism and how it drives the way retailers sell to us, and finally- how we can be more conscious shoppers so that our wallets and mama earth won't be so upset all the time.
Ep. 004 Playlist on Spotify