002: Media, targeting, and measurement with Lee Elliott
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002: Media, targeting, and measurement with Lee Elliott
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About this listen
Learn the invisible limitations of your media through Lee’s absurdist, sardonic, delightful sense of humor
7 things you'll understand at the end of this episode:
- Why custom-built audiences are a joke
- How third-party data companies sold snake oil for years
- Why more effective targeting won't make any sense to a human
- Why conversion targeting doesn’t work for small companies, and what to do about it
- How “cohort” targeting will replace cookie targeting (sort of)
You can also find No Room for Milk on:
- https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434
- https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965
- https://www.iheart.com/podcast/269-no-room-for-milk-117919788/
- https://overcast.fm/p4331064-7fzVBz
- https://www.stitcher.com/show/1073933
- https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk
- https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933
- https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_
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