Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $2,500 daily ad spend.


You'll learn:
• How to use cost cap campaigns as an "insurance policy" to protect your ad spend while scaling
• The exact strategy behind launching with 400 AI-generated creatives and massive budgets
• When to use cost cap vs highest volume campaigns for new vs established brands
• Why 80% of creatives can now be AI-generated and still deliver 3x ROAS results

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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro: $0 to $200K case study preview
1:00 - Cost cap vs highest volume campaigns explained
3:00 - The 400 creative launch strategy breakdown
4:35 - Using AI for 80% of creative content
6:11 - Results: $25K month 1, $67K month 2, $170K month 4
8:01 - Risk management with cost cap campaigns
9:56 - Downsides and limitations of cost cap
11:11 - Why cost cap acts as a creative quality filter
15:02 - Budget recommendations for different business stages
21:58 - When to use volume campaigns vs cost cap
23:46 - The river analogy: finding conversion bottlenecks
28:06 - Advanced vs beginner implementation strategies
31:26 - Future of AI creatives in ecommerce

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #costcap #metaads #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/