๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ป๐ด ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐: ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ & ๐๐ฒ๐ ๐๐ผ ๐ผ๐ณ "๐ ๐ช๐ถ๐๐ต"
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๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ป๐ด ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐: ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ & ๐๐ฒ๐ ๐๐ผ ๐ผ๐ณ "๐ ๐ช๐ถ๐๐ต"
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About this listen
In this conversation, John Williams discusses the transformative impact of AI and GPT agents on marketing and advertising. He emphasizes the importance of innovation, creativity, and automation in campaign building while also exploring the differences between manual and automated bidding strategies. Williams advocates for a proactive approach to using AI tools and encourages marketers to embrace change and test new strategies, particularly with Performance Max as a forward-thinking advertising solution.
What listeners say about ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ป๐ด ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐: ๐๐บ๐ฏ๐ฟ๐ฎ๐ฐ๐ฒ ๐๐ & ๐๐ฒ๐ ๐๐ผ ๐ผ๐ณ "๐ ๐ช๐ถ๐๐ต"
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.