“キダルト”の消費構造を読み解くゾ！！！！！
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“キダルト”の消費構造を読み解くゾ！！！！！
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About this listen
#29 「執行役員の香川さん、おたおめ！」
🧚♀️とぴっく〜🧚♂️
執行役員香川さんBD／佐藤雅彦展で感じた“作り手のHow”の面白さ／キダルト＝大人が子ども向けIPを買う現象／たまごっち再ブームと大人向け価格設計／おもちゃ収集心理／推し活やオタ活と“可愛い物を持ち歩く”の違い／ハイブランド×キャラの外しコーデ／IPコラボとレア度・拡散性の方程式／ガチャ・シール交換の再燃とSNS映え／万博キャラに見る共通点／巨大ショッパー＝“でかい×無料”で街に出る仕掛け
📖ことば解説📖
- ギタルト：「キッズ（Kids）」と「アダルト（Adult）」を組み合わせた造語。大人の身でありながら子供のような趣味や感性を持ち続け、子供向けの商品やサービス、文化を楽しむ人々
- 佐藤雅彦展 ：https://yokohama.art.museum/exhibition/202506_satomasahiko/
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.